This campaign was created by a team of 6 members from the Ball State University chapter of AAF for the 2022 NSAC competition, which we presented virtually. The client for this campaign was Meta. My role in the campaign included copyediting, design work, and idea generation, as well as contributing to the script and slide deck for the presentation. All of the creative elements on this page, up to the Spotify ad, were created by me using Photoshop, Illustrator, Tonal Energy, and my phone's voice memos app.
Mobile landing page for quiz
Mobile landing page for quiz
TikTok video ad
TikTok video ad
Tiktok/Snapchat filter
Tiktok/Snapchat filter

Poster design made in ProCreate

Location pin with Meta gradient

DMA map of Power 5 schools

Meta Quest 2 mneumonic device

Spotify ad by Nick Black

Mobile adventurer quiz landing page by Megan Dawson

Snapchat/Tiktok filter by Ruth Brungard

Social media video ad

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