Halfday is a fiber-rich canned tea brand inspired by 90's classics.
*Not published. Social graphics were used for a test project; the rest of the campaign is conceptual.
Imagine spending a perfect Summer Friday at the beach, park, or your favorite outdoor spot. Now, picture a refreshing, probiotic-rich iced tea that's just what you need to cool down and recharge. That's where Halfday comes in. Our pop-up tea van gives away free cans of Halfday to help make the most of Summer Fridays.
Friday Finish
YouTube, TV :30
